Diagnose the constraint.
Map how the business works today. Find the gaps between what is promised, what happens, and what can be proven.
INDEPENDENT CONSULTINGWORKING NATIONWIDE
Growth needs
more than good ideas.
Build the infrastructure
to make them work.
I help owner-led businesses connect their offer, marketing, sales, and operations into one measurable system—with AI and automation where they make a difference.
THE GROWTH SYSTEM01—06
01Offer & ICP
02Acquisition
03Conversion
04Retention & expansion
05Operations & automation
06Measurement & attribution
Clear ownership. Connected workflows. Visible outcomes.
STRATEGY THAT REACHES IMPLEMENTATIONREVENUE SYSTEMSAI & AUTOMATIONOPERATIONAL CLARITY
01 / THE APPROACH
Find where growth
gets stuck.
A lead comes in. The handoff breaks. Follow-up depends on memory. The report looks fine, but no one trusts the numbers.
These are connected business problems. I look across the whole journey, identify the constraint, and build the workflows, ownership, and measurement needed to remove it.
Design the system.
Define the offer, customer journey, responsibilities, tools, and metrics. Create a practical sequence for the work.
Build. Measure. Improve.
Put the workflows into operation. Make failures visible, track outcomes, and improve the system as the business grows.
02 / WHAT WE WORK ON
Six parts.
One business.
The place it hurts is not always
the place it broke.
Offer & ideal customer
A clear buyer, a problem worth solving, and an offer people understand and want.
Can you name exactly who this is for?
Acquisition
A repeatable way to attract qualified prospects through content, outreach, campaigns, and referrals.
Where do the next ten qualified leads come from?
Conversion
Connected intake, qualification, follow-up, and sales workflows that give every opportunity an owner.
What happens in the first hour after a lead arrives?
Retention & expansion
A deliberate experience after the sale: onboarding, delivery, feedback, repeat business, and referrals.
What happens after the deal closes?
Operations & automation
Documented processes, integrated tools, and useful AI that reduce manual work and expose failures.
Who owns each workflow when something breaks?
Measurement & attribution
A shared view of pipeline, performance, and revenue so decisions rest on evidence.
Can leadership trust the numbers?
03 / WAYS TO WORK TOGETHER
The right depth.
At the right stage.
Start with clarity. Move into design
and implementation when it makes sense.
Mini Infrastructure Audit
A focused look at a specific bottleneck, with practical next steps.
$997
Find your starting pointGrowth Infrastructure Audit
A broader assessment across the six pillars to identify constraints and prioritize improvements.
$5,000
Find your starting pointBusiness Makeover Blueprint
A coordinated design for the business: the customer journey, processes, infrastructure, and implementation priorities.
$12,500
Find your starting pointBUILD & CONTINUE IMPROVING
From a blueprint to an operating system.
For businesses ready for hands-on implementation or an ongoing growth partnership.
Growth Engine Implementation$70,000 + 5% of incremental revenue120-day Core Engine Live engagement
Growth Partner$100,000 / year + 10% of incremental revenueOngoing strategic and operational partnership
Implementation scope, revenue baseline, attribution, and commercial terms are defined in the engagement agreement.
04 / YOUR NEXT STEP
Find the bottleneck.
Know what to fix first.
The free Business Infrastructure Scorecard looks across six systems behind your growth and profit. Get a clear starting point before investing in your next fix.
A take-home assessment. Free to complete in 10–20 minutes.
YOUR TAKE-HOME BUSINESS DIAGNOSIS
What you get in 10–20 minutes
- Your Infrastructure ScoreOne overall score and six pillar scores across the systems behind predictable revenue.
- Your primary constraintThe system most likely slowing your growth, plus your secondary constraint.
- What to fix firstPrioritized actions and a 30-day plan, the moment you finish.
05 / YOUR CONSULTANT
STRATEGY + SYSTEMS + EXECUTIONErik
Erik
McCauley.
Based in the Eastern U.S.
Working with businesses nationwide.
Business thinking.
Technical follow-through.
My background spans sociology, business, IT operations, and security. I bring a systems perspective to growth: how people, processes, and technology work together—and where the connections fail.
My work includes revenue infrastructure, CRM workflows, AI-assisted operations, automation, and business process design. The goal is a business that can execute consistently and see what is working.
Fordham UniversityNew York CityBusiness systems & operationsCRM workflows, process design & automation
06 / A FEW PRACTICAL QUESTIONS
Before we
work together.
Who is this for?
Owners and leaders of established businesses whose growth is being held back by unclear positioning, disconnected sales and marketing, manual operations, or unreliable measurement.
Do I need to replace all my tools?
The starting point is understanding your workflows and constraints. Existing tools can often be connected and improved. New software should serve a defined business need.
Is this strategy or implementation?
Both are available as separate engagements. Audits identify the problems, the blueprint defines the solution, and implementation puts the system into operation.
How does AI fit into the work?
AI can support intake, follow-up, research, reporting, and operational tasks. It belongs inside a defined workflow with clear ownership and a way to verify the result.
Do you guarantee revenue results?
Results depend on the offer, market, execution, budget, and business participation. Any performance commitments are addressed in the engagement agreement, with explicit conditions and measurement.